The Estée Lauder Companies are proud to announce the 20th Anniversary of the global Breast Cancer Awareness (BCA) Campaign. The 2012 Campaign theme is Courage. Believe in a world without breast cancer. Know we’re here until it’s true. This year’s bold, empowering message highlights the Company’s 20 year commitment to defeating breast cancer through education and medical research and celebrates the life and legacy of BCA Campaign Founder and Pink Ribbon co-creator, Mrs. Evelyn H. Lauder.
This milestone BCA Campaign is dedicated to the tremendous courage of Evelyn Lauder and her unwavering commitment to eradicate breast cancer. The BCA Campaign is active today in more than 70 countries, has raised more than $35 million to fund 140 Breast Cancer Research Foundation® grants for medical research and this year alone supports 13 research grants across the globe. The BCA Campaign will continue spreading its lifesaving awareness message globally in the hope of a world in which breast cancer no longer exists.
DURING OCTOBER 2012, THE BCA CAMPAIGN WILL:
• Reach countless people worldwide. In 2011 alone, The BCA Campaign touched millions through its press outreach with its lifesaving awareness message.
• Distribute millions of the iconic BCA Pink Ribbons at the counters of The Estée Lauder Companies’ brands worldwide, adding to the 115 million Pink Ribbons distributed to date.
• Spread the word about early detection and breast health globally, adding to the millions of educational bookmarks and brochures distributed to date.
• Illuminate numerous buildings, monuments and landmarks all over the world in glowing pink lights, focusing attention on the importance of breast health and that early detection saves lives. In 2010, The BCA Campaign proudly established a first-ever Guinness World Record for “Most Landmarks Illuminated for a Cause in 24 Hours.”
The Estée Lauder Companies’ Breast Cancer Awareness Campaign is devoted to defeating breast cancer through education and medical research.