We are very excited for Fiorenza's 2012 Bridal collection. The collection of 12 dresses features elongated bodices, wrapped sweetheart necklines, couture ribboning and box pleated skirts hint at 1940’s and 50’s inspirations, with bespoke fabrics designed by Fiorenza – in addition to unconventional elements such as woven horse hair braid trims to create structure and drama on delicate fabrics.

Pina Fiorenza describes her 2012 collection as “a culmination of eras coming together”, paying tribute to pioneering women in her family, and their ability to balance incredible strength with enchanting softness.

The fourth-generation designer dedicated the collection to her mother, Giuseppa Bisigenano. “This collection marks the fourth anniversary of mum’s passing, and I found myself reflecting on the fact that, despite possessing great strength, she never lost her soft femininity; raising two children in a foreign-speaking country while forging a successful career,” Ms Fiorenza said.

Fashion runs in Ms Fiorenza’s blood; from the aunt who founded one of Italy’s first design schools, through to the cousin who works with Valentino and her sister, a renowned couturist in Melbourne.

“Every year I speak to over 500 brides around Australia, and so in designing this collection I reflected on their feedback, and I revisited the gowns I’ve created over the past two decades,” she said. “I then merged these two influences to create beautiful, simple, core designs that are the best of the best; the lines are soft and fun but the patterns are strong, deliberate and complex.”

Elegant, fresh and ethereal, the 2012 Fiorenza bridal collection consists of 12 gowns that will be available in Fiorenza stores and stockists across Australia from January 2012.

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